Founders

Our History

New Birth Company was formed to offer safe, holistic natural childbirth and the birth center concept to women in our own community. The company’s roots started several years ago when the founders met. Inspired by an earlier visit to a birth center in Haiti, a pregnant Kendra searched for a natural childbirth setting to deliver her baby. Her search led her to Cathy, a midwife entrepreneur who had started the first birthing center in Kansas City. Immediately they found common threads; Cathy had experience observing birth practices across twenty different countries including Haiti, Kenya and China. The tapestry began to develop during Kendra’s pregnancy visits with Cathy, her midwife and partner-in-birth. Conversations between the two entrepreneurs initiated and focused on the need for more natural birth options and birthing centers in the United States. They agreed that the midwifery care not only empowered women but also increased women’s access to education, advocacy and normal birth. The visions grew to expand birth centers across America, advocating for best practice midwifery, and to support struggling birth centers with consultation

Cathy-finalCatherine Gordon, Founder, Chief Executive Officer, & Midwife Chief of Staff
Catherine serves as Chief Executive Officer of New Birth Company. She is an authority on midwifery and birth centers, leading the creation of two birth centers serving low income populations in Kansas City. Prior to starting New Birth Company, Cathy was the CEO of Mercy and Truth Medical Missions free standing birth center and primary care safety net clinics. Cathy has experience with births in low resource settings such as Latin America, Africa and China. Cathy serves as adjunct faculty and teaches and writes on a variety of courses on issues effecting free standing birth centers. Her most recent presentation was at the American Association of Birth Centers annual conference, “Using EMR’s in the Birth Center Setting”, 2010. Cathy earned her B.S and M.S from the University of Kansas. Cathy is a certified RN, F.N.P.-BC, and C.N.M. She recently received the 2010- “Kansas City Shining Star Award” from the Maternal Child Health Coalition. She is the author of “Will You Name Your Baby?” a book of global birth stories to be published in 2011. “The majority of American women only give birth 2 to 3 times during their lifetime. My commitment to the mother is to be her partner-in-birth at this unique physical rite of passage. Together we’ll create an Incredible Birth Day that she’ll treasure forever.”

Kendra-finalKendra Wyatt, Founder and Chief Innovation Officer
Kendra serves as Chief Innovation Officer of New Birth Company. She brings 15 years of experience in transforming healthcare through new business development, use of disruptive marketing strategies and information technology. Kendra was a serial intreprenuer at Cerner Corporation before joining Cathy in starting New Birth Company. She has experience consulting with clients on electronic medical records, health information exchange and population health. Mother of two children, Kendra choose natural childbirth at a free standing birth center and champions the pregnant mother’s role in our society. Kendra is a supporter of Maison de Naissance, an innovative birth center serving the poorest women in rural Torbeck, Haiti. She holds a BS in Industrial Engineering from the University of Iowa. Kendra speaks on issues effecting women, the poor and the role that disruptive innovation will play to improve health outcomes. Her latest presentation was “What Women Want”, at the National Institute for Healthcare Incentives in Washington DC. “Women have the social and economic power to change the future. Women will choose to improve the health of our own babies, our community and the world through the act of birth and the natural childbirth lifestyle. We deserve better and we have the money to pay for it. I believe New Birth Company will contribute to making a better world for my children and grandchildren.

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